Creating a successful gamified rewards program is no simple endeavor. It’s easy to presume that the biggest problems in running a successful loyalty program stem from complicated issues like points modeling or technology and implementation barriers. It’s true that these more technical aspects of gamification can often scuttle a project, but sometimes it’s a whole lot more simple. It all boils down to nailing the fundamentals of community management, no other aspect can stunt an otherwise successful program quite like a lapse in basic transparency. Your rewards program can have all the right incentives, but if you overlook some of the more basic rules of community management you’ll fall flat on your face.
When GamificationCo implemented their Bigdoor sponsored rewards program the community around gamification was thrilled. I joined in along side everyone else. I was already a regular sharer of GamificationCo’s stories and frequented their site often enough that being rewarded on top of it all was a nice perk.
Unfortunately for GamificationCo they had a few bumps along the road that look to be basic community management lapses, let’s break a few of the issues down:
For the entire article please click below:A Call for Greater Transparency in Online Rewards and Gamification